HOW CAN WE HELP GROW YOUR BUSINESS?
Build Brand Awareness
You want the market to know who you are and what you offer.
Building a brand is about creating a story for your business. It's about getting inside the heads of your prospects and showing them that your product or service meets a need. We'll help you build your story, and we offer all the right avenues to make your story heard.
Promote a Sale or Product
Do you need foot traffic this weekend? We're here to help.
When you launch a new product or put something on sale, time is of the essence. You want to boost traffic in a certain window, which means you need to get the word out to potential customers with a message that entices them to visit your store or give you a call.
Reach Out to Your Prospects
Who is your ideal customer? How can you ensure they see your message?
Whether you're looking to get the word out to the market at large or zero down to a hyper-specific group of targeted prospects, the Richmond Media Group has the resources to help you reach more business prospects in central Virginia and convert them to paying customers.
WHAT TOOLS DO WE HAVE AVAILABLE?
No matter what solution you're looking for, you'll always have one contact person at the Richmond Media Group who can take care of all your advertising needs.
- PRINT PRODUCTS Between the Richmond Times-Dispatch, the RSN newspapers, our Richmond.com Total Market Coverage and other newsprint products, we can help you reach nearly everyone in the greater Richmond market.
- DIGITAL PRODUCTS Extend your reach with a variety of digital platforms, including TimesDispatch.com, Richmond.com and others.
- E-MARKETING Launch your messages right to your customers' inboxes with our E-Newsletter programs.
- MOBILE ADS Whether you need text alerts, a mobile tag, an app or some soon-to-be-invented strategy, the Richmond Media Group is on the forefront of marketing technology.
- AUDIENCE TARGETING Need to reach a specific demographic by income, age, marital status and more? Make it happen with solutions such as Household Direct.
UNIQUE PRINT SOLUTIONS THAT WORK!
At Richmond Media Group, we’re about innovation in advertising. A perfect example is the sticky note campaign we did for Martin’s, a grocery store in Richmond.
These square stickers came adhered to The Times-Dispatch and touted a discount at the store. Customers were able to grab the sticky note and simply redeem it the next time they were shopping. The solution was creative, fun and, most importantly, it got the customer’s attention and delivered results for Martin’s.
“MARTIN’S Food Markets has seen a favorable response in our [sticky] note campaign,” says a Martin’s spokesperson. “We have heard positive feedback from both our customers and associates about the visible placement and look forward to exploring future opportunities to maximize our exposure to the community through the Richmond Times-Dispatch.”
Sounds like a happy customer to us.
UPCOMING ADVERTISING OPPORTUNITIES!
Tuesday, July 9, 2013
Tuesday, July 2, 2013
Saturday, July 13, 2013
Friday, June 28, 2013
Week of the Nurse
Friday, August 2, 2013
Friday, July 19, 2013
For more information, and to reserve your advertising space, contact your Richmond Times-Dispatch advertising representative today or call 804-649-6251
DO YOU NEED US TO DESIGN A CAMPAIGN FOR YOU?
- CONCEPTING Together with your account executive, the Richmond Media Group creative team will help you concept your advertising strategy. Whether you need a brand development campaign across multiple media or a single print ad to promote a sale, we're here to help you.
- COPYWRITING Long copy? Short copy? A winning headline? We have whip-smart team of in-house copywriters who can help you craft just the right message.
- DESIGN No matter how good your message is, without the right visual effect it will get lost. Let our talented team create an eye-catching design to drive your message home to the reader.
- ILLUSTRATION The hand of a professional illustrator is a unique way to complement your message, either within an ad or by out-of-the-box marketing — signs, cartoons and more.
- LOGOS Looking to re-brand your business? Need to spruce up your logo? Our professional designers and illustrators will help you craft a logo to be the new face of your brand.