We Can be successful together

Saxon Chic

Brands Used: Richmond Times-Dispatch, Richmond Chic

Challenge

Longtime local retailer Saxon has had a presence in Richmond Chic from the beginning, but owner Gary Weiner wanted to take his ads to another level.

Solution

Owner Gary Weiner likes simple, classic, uncluttered ads, but that doesn’t mean they can’t be fun!

The “party perfect” ad is colorful and screams festive. It pops. The emphasis here is on product, not on extravagant description or superfluity.

Results

Richmond Chic is a proven winner for Saxon because it delivers results by targeting the affluent female reader, and the new ads helped Weiner reach his target immediately and efficiently.