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"The branding was phenomenal, and it took off as a retail product!"Janet King Senior Vice President, Nu-Rock
NU-Rock Project
Brands Used: Richmond Times-Dispatch, TimesDispatch.com
Challenge
One benefit of advertising is that it can shift how the public understands your product. The makers of NU-Rock, a recycled concrete that has been pulverized, painted and repackaged to be used as a more permanent replacement for mulch, wanted to do exactly that. so they came to us to change how the public viewed them.
Solution
Our design team brainstormed fresh ways to present NU-Rock. We designed a sleek logo and art for the bag that holds the product. By placing the Earth as the “O” in the product’s name, we highlighted its eco-friendly nature to accentuate its value.
Results
The NU-Rock team loved our redesign and what it did for the brand. “We have worked with the same graphic designer at The Times-Dispatch for 10 years,” said Janet King, senior vice president at the company. “The ads he produced increased our revenues and changed the public's perception of our product, which was traditionally commercial use. The branding was phenomenal, and it took off as a retail product!”
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