We Can be successful together

Nail It!

Brands Used: Richmond Times-Dispatch, TimesDispatch.com

Challenge

The Richmond Media Group prides itself on communication, so when we decided to educate potential advertisers we wanted to do it right.

Solution

For our Nail It promotional piece, we strived to educate home improvement companies (and by extension their customers) about the reach of The Times-Dispatch. To do so, we used a quick slogan (“Nail it. Own the market.") that would catch the eye of the reader. We supplemented the slogan with data about the paper’s considerable reach.

Results

The goal was to generate a promotional piece that was clean, easy to digest and appealing to the eye. We like to think we succeeded.