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Fraiche

Brands Used: Richmond Times-Dispatch, Richmond Chic

Challenge

Fraiche means “fresh” in French! This elegant shop on Libbie Avenue relies on Richmond Chic to get maximum exposure, and co-owner Vickie Blanchard wants her store’s ads to reflect the stylish furniture and accessories she carries.

Solution

Soft, breezy and spare define the look of the ads from the crisp and modern logo to the pretty pastel colors.

Results

Ms. Blanchard especially likes the two-for-the-price-of-one aspect of Richmond Chic, where one week she runs an ad, and the next week she features a piece of merchandise editorially. She gets a lot of bang for the buck—and a great fit with Richmond Chic readers.