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"I’ve used the Richmond Times-Dispatch for over 20 years to reach a variety of audiences, and I’ve never found a better way to reach Richmonders!"Chris Lowrie Executive Director, Commonwealth Parenting
Commonwealth Parenting Project
Brands Used: Richmond Times-Dispatch
Commonwealth Parenting offers a variety of professional expertise on many aspects of family life. The educators wanted to develop a series of ads encouraging parents to write, call or email their questions and concerns about parenting and family issues. They wanted to establish Commonwealth Parenting as a premier source for practical parenting advice, encouragement and training; a safe and supportive team of professionals committed to helping those facing the many challenges of raising healthy, happy and well-adjusted children.
Grab the attention of Richmond-area parents and caregivers with an informative, can’t-miss “deck ad” that spans the full width of the Metro section’s front page once a month. Designed in a question and answer format, each 6-col x 3-inch ad shares a real-life question from an area parent, answered by a Commonwealth Parenting family educator. The Q&A changes each time, but the design remains the same to provide branding consistency. The design utilizes Commonwealth Parenting’s color scheme, while incorporating a chalkboard background with lined paper to showcase its educational focus.
According to Executive Director Chris Lowrie, once the ad series launched, the tip line at Commonwealth Parenting began to “ring off the hook,” giving their professionals the opportunity to connect with many more parents across the region, and helping them fulfill their nonprofit mission.
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