who reads our brands?
With a full range of print and digital products, the Richmond Media Group offers advertisers the most robust and economical means of reaching consumers across the central-Virginia market. Our media footprint includes the dominant daily newspaper (The Richmond Times-Dispatch), key websites (TimesDispatch.com, Richmond.com), additional community, niche and non-subscriber publications, as well as cutting-edge digital solutions in mobile marketing, e-mail and social media. Each week our measured print and digital media reach nearly 7-out-of-10 adults in the Richmond metro market.
Audience Data (PDF, 1.4MB)
Newspaper is not dead!
Here's fresh evidence:
The Times-Dispatch recently published an article about a local advertising agency's rebranding efforts for a large healthcare client. After the story appeared, the agency (Franklin Street) learned first hand how much reader clout Richmond's daily newspaper still commands.
The following is from a post on the agency's blog:
"We have often asked ourselves: who still reads the paper?
After our article appeared, the answer, it seems, is Plenty.
The morning our article appeared, I got five phone calls and ten emails before 8:30am from friends of the agency and family.
The well-wishers continued throughout the day; ...more shout-outs from peers across the Commonwealth and across the country.
What I learned from this experience is that newspaper is far from being a “dead” media vehicle. In fact, to reach an engaged and educated audience, it’s a great vehicle. Though this experience relates to a news article via PR, our clients experience similar gains when their advertising appears."
Read the full post on Junto, a blog by Franklin Street.
Located in central-Virginia, the greater-Richmond market has a total population of more than 1.3 million people and is the 43rd largest metro in the U.S. Richmond is not only an important center of commerce on the East Coast; the business community is national and international in scope. The market is home to ten Fortune 1000 companies, including Altria (rank 137) and Dominion Resources (rank 153). A strong, diverse economy is bolstered by the presence of many successful branch operations for companies such as Capital One, DuPont and Hewlett-Packard. Richmond benefits from its position as the state capital of Virginia. Beginning in 2006, Virginia led the country in the Forbes.com "Best State for Business" study, for four straight years.