who reads our brands?

Our Audience

With a full range of print and digital products, the Richmond Media Group offers advertisers the most robust and economical means of reaching consumers across the central-Virginia market. Our media footprint includes the dominant daily newspaper (The Richmond Times-Dispatch), key websites (TimesDispatch.com, Richmond.com), additional community, niche and non-subscriber publications, as well as cutting-edge digital solutions in mobile marketing, e-mail and social media. Each week our measured print and digital media reach nearly 7-out-of-10 adults in the Richmond metro market.

Audience Data (PDF, 1.4MB)

Times-Dispatch business pageNewspaper is not dead!

Here's fresh evidence: 

The Times-Dispatch recently published an article about a local advertising agency's rebranding efforts for a large healthcare client. After the story appeared, the agency (Franklin Street) learned first hand how much reader clout Richmond's daily newspaper still commands. 

The following is from a post on the agency's blog:

"We have often asked ourselves: who still reads the paper?

After our article appeared, the answer, it seems, is Plenty.

The morning our article appeared, I got five phone calls and ten emails before 8:30am from friends of the agency and family.

The well-wishers continued throughout the day; ...more shout-outs from peers across the Commonwealth and across the country.

What I learned from this experience is that newspaper is far from being a “dead” media vehicle. In fact, to reach an engaged and educated audience, it’s a great vehicle. Though this experience relates to a news article via PR, our clients experience similar gains when their advertising appears." 

Read the full post on Junto, a blog by Franklin Street.

Our Market

Located in central-Virginia, the greater-Richmond market has a total population of more than 1.3 million people and is the 43rd largest metro in the U.S. Richmond is not only an important center of commerce on the East Coast; the business community is national and international in scope. The market is home to ten Fortune 1000 companies, including Altria (rank 137) and Dominion Resources (rank 153). A strong, diverse economy is bolstered by the presence of many successful branch operations for companies such as Capital One, DuPont and Hewlett-Packard. Richmond benefits from its position as the state capital of Virginia. Beginning in 2006, Virginia led the country in the Forbes.com "Best State for Business" study, for four straight years.

More About Our Market